This project has been done using Unsupervised Learning method. K-means clustering was employed and the model was evaluated using Silhouette method. Dataset can be found here: https://www.kaggle.com/datasets/lakshmi25npathi/online-retail-dataset This was a capstone project for the course Advanced Certification in Data Science and AI conducted by IIT Madras CCE in collaboration with IntelliPaat
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ksreyansh/customer_segmentation
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