Add specific examples to brand kit #21
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🟡 Heimdall Review Status
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jessepollak
reviewed
Aug 5, 2024
| @@ -47,6 +47,15 @@ Base exists to empower those building a decentralized future, and building can b | |||
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| Don't assume reader familiarity with crypto concepts. Use analogies and examples to make clear connections between the tools and platforms people know and the future Base is building | |||
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| | Concept | Bad Example | Good Example | | |||
| | ----------------------- | -------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- | | |||
| | **Emphasize vision** | "Base aims to improve onchain transactions." | "Base's mission is to bring a billion people onchain by creating a global economy that fosters innovation and freedom." | | |||
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"Base's mission is to bring a billion people onchain by creating a global economy that increases innovation, creativity, and freedom"
| | Concept | Bad Example | Good Example | | ||
| | ----------------------- | -------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- | | ||
| | **Emphasize vision** | "Base aims to improve onchain transactions." | "Base's mission is to bring a billion people onchain by creating a global economy that fosters innovation and freedom." | | ||
| | **Highlight progress** | "We made some improvements last month." | "In the past month, Base successfully reduced transaction fees by 20% and onboarded 10 new major projects." | |
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Minor edit: "In the past month, Base reduced transaction fees by 20% and grew daily transacting addresses to >4m."
| | ----------------------- | -------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- | | ||
| | **Emphasize vision** | "Base aims to improve onchain transactions." | "Base's mission is to bring a billion people onchain by creating a global economy that fosters innovation and freedom." | | ||
| | **Highlight progress** | "We made some improvements last month." | "In the past month, Base successfully reduced transaction fees by 20% and onboarded 10 new major projects." | | ||
| | **Concrete examples** | "Base helps with scalability." | "Base enables faster, cheaper transactions, allowing you to send money to friends instantly or play onchain games without lag." | |
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Minor edit: "Base enables faster, cheaper transactions, allowing you to send money to friends instantly for free or quickly complete a transaction with no fees."
| | **Emphasize vision** | "Base aims to improve onchain transactions." | "Base's mission is to bring a billion people onchain by creating a global economy that fosters innovation and freedom." | | ||
| | **Highlight progress** | "We made some improvements last month." | "In the past month, Base successfully reduced transaction fees by 20% and onboarded 10 new major projects." | | ||
| | **Concrete examples** | "Base helps with scalability." | "Base enables faster, cheaper transactions, allowing you to send money to friends instantly or play onchain games without lag." | | ||
| | **Clear illustrations** | "Onchain is the future." | "Using Base, a coffee shop can accept payments instantly without waiting for bank approvals, making transactions smoother and faster." | |
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"Using Base, a coffee shop can accept payments instantly without fees or delays from credit card processors, making transactions faster and lower cost."
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| | **Concrete examples** | "Base helps with scalability." | "Base enables faster, cheaper transactions, allowing you to send money to friends instantly or play onchain games without lag." | | ||
| | **Clear illustrations** | "Onchain is the future." | "Using Base, a coffee shop can accept payments instantly without waiting for bank approvals, making transactions smoother and faster." | | ||
| | **Celebrate builders** | "We support developers." | "Meet Jane, a developer who built an onchain art marketplace on Base, enabling artists to sell their work globally with minimal fees." | | ||
| | **Be a bridge** | "Understand crypto terms to use Base." | "Just as you use a bank app to transfer money, you can use Base to send crypto to friends quickly and securely." | |
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"Just as you use a bank app to transfer money, you can use Base to send money to your friends and family — but it's faster, lower cost, and open to everyone." |
T-Damer
reviewed
Aug 5, 2024
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+1 on including examples in the tone of voice section as well |
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Provides some concrete examples to help developers clearly articulate concepts within brand kit.