-
-
Notifications
You must be signed in to change notification settings - Fork 27
New issue
Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.
By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.
Already on GitHub? Sign in to your account
Brainstorm: General Guidelines for Cohort Logos #34
Comments
Have an understanding of the target audience so the logo would be something that is of relevance to the cohort Shouldn't be squashed and in an SVG format to enable it scale without losing quality. Adhere to the brand guideline to ensure font and color consistency Ensure the logo is legible |
As mentioned on slack, these are some of the guidelines i believe should be considered ;
|
I agree with @Lydiaofficial and @AdeolaAdekoya , to add to that we should consider the font choice because fonts have tendencies to be interpreted in different manners, the size is extremely important so as not to lose shape and quality and also if it is legible and works well for both display and printing projects. Then we should consider what logo orientation we are going with i.e horizontal or stacked ( to avoid misuse),they tend to make a huge difference. And of course there will be no brand style guide without colors and spacing (between the logo and the surrounding elements) |
Thanks for opening this as an issue. For Logos |
Intuitiveness: the icons should be easily understood. When users come across the icon, they should be able to interpret and know what it stands for without having to search it online or stress over it mentally. Scalability: the icons should be in SVG format to avoid distortion whenever there is a need to increase/decrease the icon size. Like @Bisola15 said, they can also come in PNG or PSD but SVG is important. The icons should be in tone with the brand identity. The icons should communicate what the brand stands for. Style: It is important to decide whether the icons will be filled, outlined or colored. For Logos, Logo is an important part of brand identity. The logo should be a reflection of the OLS- cohort, when users see the logo, they should be able to relate it to the cohort. |
I totally agree with everyone's suggestion. However I'd like to add a little of my intuition. Firstly, I guess we all have agreed on going ahead with an icon guideline. I'm thinking, just my thinking though that we should streamline our suggested guidelines to make conclusions easier. A simple trick to create a memorable logo is to first have a unique concept. I'm sure that's where we are headed. We should be looking at keeping these cohorts logos simple and versatile at the same time. The icon should be able to convey emotions. The logos should depict their names since that is basically what we are looking at. To be specific, I am thinking we should use rounded corners as one of the guidelines instead of sharp corners. Reason being that rounded corners take less cognitive effort to visualize process than sharp corners. Also, I think we should consider filled logo instead of outlined logo. Filled logo are generally easier to recognize without much stress. Then for colour, I think, choosing the colour that best suites the cohort names will be ok. Generalizing colours might not be so ideal from my perspective though. |
This is a great perspective, especially on the colors part. |
I agree and resonate with your points. Although I have a different opinion on color. Color is an important part of brand identity and it should be uniform so as to maintain consistency. If each cohort has different colors, then there won’t be consistency. I’d suggest that the primary color should be the same for all cohorts then maybe the secondary color can be different. What do you think? |
Ok..you are right dear. Absolutely right. |
I think the logo of each cohort should be unique. |
This is all amazing! I am going to have a go at summing up some of the themes (there is a question at the end, because I think I caused some confusion!):
With this, we seem to have four themes: Guidelines to cohorts, format, brand guidelines and accessibility. @yochannah, do you think these can be four separate issues (and this one gets referenced but closed)? Or can we mark somehow that comments are about one of the four themes (for example, I might start a comment with Accessibility in bold). And the question for everyone! |
Oh, I think sticking with logos are better @Ismael-KG 😅😅. As designers, icons and logos are two different elements and the guideline to creating them are different to an extent. |
@Ismael-KG @Bisola15 sticking to logos would be great |
@Ismael-KG about the accessibility. When designing the logos users with disability should be considered. |
@Ismael-KG I actually think icons sound better because they represent the sub-identities of the general OLS brand, bearing in mind that logos can be abstract but icons are clear interpretations as the primary goal is to communicate the names of the OLS cohorts quickly and clearly. |
|
@Ismael-KG I think sticking to logo will be better. Like @Bisola15 mentioned, logo and icons are quite different and there are different approaches to their design |
It has been a good comment from everyone that has contributed to the guideline for cohort icons but there seems to be a question that no one is asking or talking about. Each Cohorts namely ; (Design logo for "Masked Cohort", cohort 2 of OLS. #15 #16 #17 #18) should have their own meaning and what they represent differently. Starting from at #15 this logo in it's issue should state the purpose it stands to serve to enable the designers have an insight of what we are to work with just like the English word sounds "Masked" it understandable in just a simple English meaning but the purpose it was meant to serve was not stated. Same as #18 we understand the English word Hope but for us to be able to put this into design we need to know which unit or segment does it stand to represent what is the purpose of that unit so we can create something corresponding and aesthetic. I will be glad if @Ismael-KG @yochannah can shed more light on this view of mine and update the issues. Thanks in anticipation for your response. |
Amazing feedback from everyone. So here's my though on the unique logos for the cohorts. Whatever feel of the logo, be it outlines or filled, should be consistent with the OLS logo. Same goes with the typography and colour. It should be consistent. The cohorts are a sub of OLS and each mean/stand for something unique. @Ismael-KG Icons would have been a better word, but to avoid misconception of the issue, I'll advice we leave it at logo. I also agree with @Olakid645 that there should be some information about each cohorts to better understand the idea behind their naming as this will help in crafting unique logos that resonate with the OLS brand. Each of the cohort logos should have same size (size and shape outlined, including their surrounding environment) and logo saved in svg preferably, for scalability and quality. Colours could be different shades of the brand colour(s). |
I really do love the feedback from everyone. Here’s my take on this. A design system is important as it ensure uniformity in sense of size , spacing and it also provides clarity for the users. The logo should resonate with the meaning of the cohort to make it very much easy to interprete. Brand colour should be used as primary colors to set the mood of the brand expression |
I would also suggest that the new logos to be designed should also portray what the entirety of OLS is all about the same colors should be maintained as green symbolizes life🍀( my thoughts) |
@Lydiaofficial @Bisola15 @Preciousutos @AdeolaAdekoya what do we have on ground remember we are to brainstorm together🤗, any conclusions yet? |
Sticking to logo's is great because they mean different things and can cause confusion |
I've just read through this thread, and I must say, we have really talented people here. 💯👏🏼 Just to add a "few" extra words... OLS encourages diversity and that should reflect in how we create synergy between the various elements of design. For example, since colors convey different meanings, we can use varying colors for each cohort. Where this is not possible, we can use the already-existing green, which works for just about any brand really. To ensure visual hierarchy and general graphic balance, choice of typography is extremely important. I think we should maintain the same typography, especially if each cohort has their unique color. As @Caxri7 mentioned, accessibility takes precedence here. Finally, optimisation for dark mode! While picking colors, shapes, etc for our brand guide, let's take into account what these would look like in dark mode. Oh, while we decide, let's also visualise what the logos would look like on future OLS merch too! 😍 In summary, these logos should be minimalistic, unique, memorable, and synergistic. @Ismael-KG Are you going to open a new issue where we discuss the values of OLS and how we plan to reflect them through the redesign? |
if am to say i think
|
Very detailed contribution for everyone. I must say, we have so much talents here. Also, I also think sticking to 'logo' rather than 'icon' is more preferable. I think for a successful and effective brand logo, the four cardinal rules to adhere to are;
Overlooking any of these may impair the final design (My thoughts) |
Hi @iremide1022 Oh so we did not have that meeting anymore. Everything we have has been discussed here since this issue was opened to address that. We put our thoughts here instead |
This is a powerful discussion! whats coming out clearly for me is that we need the Brand guidelines that clearly communicate key considerations for future conversations. I think we should also consider the Tone of the content based on the age group we are targeting
|
Hello, everyone. I apologize for engaging this so late, @Ismael-KG. I’ve been experiencing serious issues with my PC. These are some guidelines that I think should be considered:
|
@Ismael-KG heres my thought on the issue. they should also have consistent colours,shapes,typography and weight. Logos should also be scalable to bigger or smaller sizes without pixelating Each Cohort should have an element that represents what the cohort is about,that way at a glance,it's known that it is under old and what the cohort is about. |
Our cohort logo should; they should also be
It gives you a unique identity It helps you connect with customers and potential customers |
Nicely said👏. With these I think OLS should really take into consideration, while designing their logo, that it should be timeless and memorable and that's very important, to avoid a change of branding once something new is added. So, I'll suggest an abstract logo. |
In addition to this, I will suggest that each cohort logos can have the OLS logo just by the side of the cohort logo. Something like what's on this image |
Hello guys, in terms of contributing to this Project sector, how can I record it? I mean, should I post my suggestions here or how is it done please? |
@Emmzybrown yes, you can contribute by commenting on issues. And for some issues, you open a PR. It is better if you ask questions in the slack channel, people tend to reply faster |
You all gave wonderful contributions to this. Here are some of the guidelines I formulated , to be considered in creating logos:
Here is my contribution to: General Guidelines for Cohort Logos |
This issue is to capture thoughts about establishing guidelines for cohort logos design. A conversation over on Slack has shown that this is a useful thing to think about.
We can discuss what those guidelines might look like through here. The final output would be a guidelines that ensure consistency across icons.
This issue is open for many people to contribute.
The text was updated successfully, but these errors were encountered: