Forecasting Customer Lifetime Value (CLTV) for Marketing Campaigns under Uncertainty with PySTAN

[stephanielees]

Timestamp for this video

00:00 Welcome!
00:28 Introduction by Raphael de Brito Tamaki
01:46 Outline of the presentation

Introduction to advertisement:
02:46 Modelling advertisements for digital products
06:42 Finding the optimal bid for your marketing campaigns
09:28 The role that uncertainty plays in the marketing strategy

Forecasting Lifetime Value with PySTAN:
12:22 About PySTAN
13:07 The data used: Lifetime Value dataset from Kaggle
14:46 Description of the model
17:18 Implementation of the model in PySTAN
22:53 Achieving the same model with PyMC
23:34 Comparison between PySTAN and PyMC
27:46 Conclusion