Define the metrics we're gonna collect

[thulieblack]

For the v3 announcement campaign, we should monitor and collect the following metrics:

• Engagement Metrics, i.e. (Reactions, Likes, Retweets, Sharing, and Comments)
• Impressions
• Website Traffic

[fmvilas]

I'd also track where the traffic on the website is coming from. For instance:

• From Twitter, Mastodon, LinkedIn, etc.
• From newsletter
• From a partner blog post

I'd create a campaign in Google Analytics and would use the utm tags to track these things down.

[github-actions]

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