This is a challenge to evaluate candidates interested in joining the GoodNotes team. It is meant to be fun and short (<4 hrs) and serve as a way for the team to understand your approach in tackling problems.
You're asked to outline a go-to-market strategy and elaborate on the tactics. The product is... YOU! The target audience for this product is the team behind GoodNotes who's actively looking to hire a new Digital Marketing Manager.
You're free to choose the format in which you want to deliver your take-home assignment and we encourage creativity and hope you'll surprise us. Nevertheless, here are a few points that you should consider covering in the approach:
- What are the unique selling points and the value proposition of the product?
- How do you position the product against other products in the same category?
- Which channels would you use to promote the product?
- Ideas for marketing campaigns you have to promote the product.
- How you measure success
Please submit your assignment here.